리플’s university strategy is evolving from 블록체인 labs to XRP logos in packed stadiums
리플 is converting years of academic investment into consumer visibility across some of America’s biggest college sports brands.
Rippleis extendingXRP’spush into US college sports, adding Louisville to a campaign that has rapidly expanded since July.
The 암호화폐 companysaid Monday it struck a partnership with Louisville Athletics that will give XRP prominent exposure around the university’s basketball program, including branding on Denny Crum Court, extending a strategy that has already put the token on Kansas jerseys and the University of Florida’s football field.
Louisville marks 리플’s third major college-sports agreement in roughly 10 weeks. The sequence reflects a broader effort to move XRP beyond financial and 암호화폐 audiences and into consumer-facing spaces where the company has spent years building relationships through research and education.
The college campaign builds on an academic network 리플 started years before universities began putting XRP logos in front of sports fans.
Ripplelaunchedits University 블록체인 Research Initiative (UBRI)in 2018 to finance 블록체인 research, curriculum development, and technical projects. The program now spans more than 60 universities in 27 countries and has supported more than 800 new or expanded fintech courses and roughly 1, 500 academic 블록체인 research projects, according to the company.
Kansas provides the clearest bridge between those two strategies.
The university joined UBRIin 2019 after 리플 provided a $2million commitment, paid over five years, to support 블록체인, 암호화폐 and digital-payments research. Work at Kansas has included an XRP Ledger validator as well as 블록체인 projects spanning cybersecurity, biodiversity and the arts.
Seven years later, the relationship moved onto the playing field.
리플 and Kansas Athleticsannounceda multiyear sponsorship in July that places XRP patches on uniforms across the university’s athletic programs. Kansas described it as the first integration of a 암호화폐 onto the jerseys of a major college athletics program.
Sports Business Journal reported the agreement runs for five years and ranks among the more lucrative jersey-patch deals in college sports, though it did not disclose financial terms.
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출처: CryptoSlate